Monday, November 06, 2006
Wal-Mart Spam
Techdirt: Wal-Mart Helps Kids Spam Parents With Gift Wishes and the Parents are shocked at Wal-Mart's online wish list that makes it appear that their kids have gone to the site, found a whole bunch of expensive toys and sent an email to their parents to let them know.
The only thing is that the kids don't really choose the stuff. They are shown a toy and given a Do you want this? Yes or no. And, as most kids will, they say heck yeah.
Marketing to kids like this is pretty scummy, even for Wal-Mart. And hey, I just invented a new word, scumarketing. Pretty easy to figure out what that one's about, eh?
Tags: Wal-Mart, WalMart, scum marketing, spam, Christmas
The only thing is that the kids don't really choose the stuff. They are shown a toy and given a Do you want this? Yes or no. And, as most kids will, they say heck yeah.
Marketing to kids like this is pretty scummy, even for Wal-Mart. And hey, I just invented a new word, scumarketing. Pretty easy to figure out what that one's about, eh?
Tags: Wal-Mart, WalMart, scum marketing, spam, Christmas
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