7.23.2005

A Fundamental Rule of Marketing

If you just can't come up with a good name for your product, just add "Laser" or, better 'cause its all street, "Lazer". Yep, even if the product has absolutely nothing to do with lasers or light or anything even remotely connected to lasers.

The same applies to turbo too. Can't spice up the name? Add Turbo to it and instant cred!

I'm watching an informercial for the Singer Lazer Storm, a vacuum cleaner that does not, as the name suggests, have any laser armaments at all.
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