Why is Optimization So Hard?

I'm in the process of building a new website and am always in process on making this one better. Most recently I started trying to figure out how to best optimize Intellectual Poison for viewing on a mobile device.

And the information varies widely on the best way to do this. So I'll try one way, copy & paste in some code, republish the blog and see how it works. If it doesn't work, then I remove the code and start on another one. It is very time consuming and feels like a waste of time.

But I also feel like it won't be a waste of time once its done and once I've learned how to replicate the process on the new site under construction.

Anyone have a simple way to set up a website for tiny screens? Let me know about it in the comments.
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