NWoTD - Twurfing

Twurfing - astroturfing (Wiki - neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous "grassroots" behavior, hence the reference to the artificial grass, AstroTurf) via Twitter but includes the marketing wonks/SEO "experts" who use Twitter to expand their network of contacts.

Archived at the Fictionarium.
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