File Under: Lame Marketing

I came across this ridiculous toy at Target earlier this week and had to wonder what kind of genius came up with it. The Hulk can leap miles at a time, why would he possibly want to ride a dinky little ATV?

Part of me loves stupid toys like this and the other part of me wants to smack the over-marketing stupidity that comes up with this garbage. Like the Human Torch atv when the Fantastic Four movies were in the theaters (for the whole week it was there).