Unclear on the Concept

I don't think this company understands the competing concepts here. Absolutely free means without any expense incurred. Just pay $4.95 is not absolutely free. I'm sure they believe they are being consistent but, at the end of the day, they are not providing something for free, they are charging people $5 for it.

Absolutely free would mean they are giving it away AND paying the cost to ship it to you.

They could offer a $5 discount on the first order to make it closer to free but it still wouldn't be Absolutely Free. I hate it when marketers lie.
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