6.10.2008

Forced Clickthrus

You know what grinds my gears? Websites that take a story of normal length and break up into six separate pages you have to click through to read.

Why do they do this?

Because each page is chock full of advertisements that they get paid for displaying and for getting your eyeballs to glance at, even if its just for a moment. More clicks = more money.

But they aren't getting that money from me. I just shut the stupid tab and go read the story somewhere else where they don't resort to limp tactics to drive ad clicks.

There is a way around this usually. Look for a print option and click it. This almost always brings the entire article into one page, without ads, and you can read it in one go.

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