Thursday, September 13, 2007
Wal-Mart Knows What You Had For Breakfast
What Wal-Mart Knows About You
By mining their vast stores of consumer generated data, Wal-Mart can tell you what you had for breakfast, what movies you like to watch, what your junkfood favorites are and how big your ass has gotten since high school.
Well, not you specifically but they can tell what the averages are across the country. According to the article 208 million Americans shopped at Wal-Mart last year and some 138 million shop there each week.
Don't believe me?
Tags: Wal-Mart, WalMart, demographics, data mining, information
By mining their vast stores of consumer generated data, Wal-Mart can tell you what you had for breakfast, what movies you like to watch, what your junkfood favorites are and how big your ass has gotten since high school.
Well, not you specifically but they can tell what the averages are across the country. According to the article 208 million Americans shopped at Wal-Mart last year and some 138 million shop there each week.
Don't believe me?
The average female shopper at Wal-Mart is a size 14 who wears a size 8½ shoe. The average man's shoe size is a 10½.And yes, I am well aware that all retailers store and analyze demographic information. There's something a little more sinister when Wal-Mart does it though.
Sadly, though, we may be more health conscious. We're also a nation that's getting fatter, faster.
Thirty percent of boys and girls age 9 to 12 are shopping in the men's and women's departments, according to Wal-Mart.
And back-to-school time means that the sale of acne products skyrocket.
Tags: Wal-Mart, WalMart, demographics, data mining, information
Labels: data mining
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