7.19.2007

Gear Grinder

You know what grinds my gears?

Long and unskippable ads on DVD's for kids. Like the Thomas the Tank Engine DVD. There are long ads for the other DVDs in the series and then another ad for the book series. You can not skip them, you can only fast forward through them.

That sort of abrasive marketing should be stopped entirely. It makes me want to never buy another thing from the Thomas line (yes, I realize that that statement is utterly insane and likely impossible with two boys under the age of four).

Marketing to kids is always going to be a touchy subject and it should be approached cautiously and with consideration.

Forcing kids (and their parents) to sit through ads for the product you're about to watch is just plain rude.

And that isn't even touching on the pervasive Work is Good is Fun theme. Maybe another time on that.

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