Pet Peeve

You know what's really incredibly annoying when surfing the web and reading news? When a site refuses to load up because the damned advertising server is down or busy or puked on itself. I understand that advertising drives the internet and all but it seems to me that timeout settings are about thirty seconds too long.

If your ad can't be served to a news page in under 2 seconds then skip it and just load up the news. Serve it up after the news is loaded, I don't care but don't you dare make me stare at a blank screen while the loadbar tells me adclick or doubleclick or whatever is off on a coffee break.