Winning Equals Signing Away Your Rights?

So I won something a few weeks, its not important what it was and, since the issue is still pending, I'm not going to give it away.

Anyway, I won something and was sent some papers to sign to get my winnings. The only problem is that, among those papers, is a pretty full and unconditional release with some scary verbiage included in it. Things about signing away the right to use my likeness or any images of me for any reason they choose, including derivative works, including my own pictures of me, they think they can assume and use as they see fit.

I'm not sure that its possible to even sign over such rights to someone but I know that I am for damned sure not going to give someone else that sort of power over my image and likeness. Especially for a mere thousand bucks. You want unrestricted use of my image? You're going to have to pony up at least six figures for that and even then I will be retaining final say in how my image can be used (don't want to see my pretty mug showing up in a WalMart ad or something).
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