Bad Marketing at its Finest
Holy god! Now this is work related and scary bad marketing. I just got an email in my in-box (my work email) unsolicited from a conference promoter with three attached files totaling nearly 2 megabytes! If I'd been on a dial up I would have driven up to this guy's office in the time it would have taken to download and kicked him in the nuts.
People, you cannot (read this slowly CANNOT) send out bulk emails to anyone with attachments. It is the fastest and most sure way to make positive that whoever you are sending it to A. (best case scenario) deletes it immediately, noting the name of the person and the name of the event. B. opens it, reads it for a moment and then deletes and perhaps mentions it to a co-worker or C. (worst case scenario) an editor on a dial up waits for two hours to get the file, realizes its not what he was waiting for and then proceeds to write a scathing editorial about the show, the promoters and the sponsors.
This sort of oversight has killed companies in the past and will do so again in the future.
This particular incident shall remain without a name for now. I'm quite curious to see what he replies to my email telling him that he absolutely must ask before attaching such files. Stay tuned.
